Defence Marketing grounded in Audience Insight | Shephard
Open menu

marketing SOLUTIONS

“The best marketing doesn’t feel like marketing”

-TOM FISHBURNE

More than just a customer

Successful campaigns are made up of so much more than just impressions. We work with you to understand your campaign objectives, plug in our 40 years of Defence audience knowledge, and execute your campaign in a way that is meaningful to your target audience.

This results in campaigns that stand out, are more memorable, and are more likely to drive behavioural change.

One simple approach, 

endless possibilities

1. Understand

One of our salesteam will take the time to understand your business objectives and marketing goals.

2. Apply

We apply our rich audience insights to identify and enrich your understanding of what a good campaign looks like.

3. Recommend

We then recommend the best product(s) to reach your audience and maximise return on ad spend.

Plus... free transparent reporting as standard

Need help proving the value of your marketing spend?
Every campaign with Shephard comes with access to performance reporting - so you can see the value of the Shephard difference for yourself.

Advertise against our news

Learn more about advertising to over 2 million government, military and industry readers

Discover Studio


See how co-created content can drive even stronger results 

“Shephard’s customer-centric approach means we can guarantee you that we will never sell you a solution that doesn’t solve your problem.”

PETER RAWLINS, VP SALES & MARKETING

Trusted by market-leading brands

We’ve helped the biggest names in Defence (and some smaller ones too) stand head and shoulders above their competitors.

With over 40 years of experience creating engaging content, you can rest assured that our approach is tried and tested.

Choose from a wide product selection that engages

We lead the way in producing content consumed internationally by decision-makers and influencers with an average CTR 2x higher that of industry average.

From our cutting-edge innovative weekly Podcast to our long-standing Magazines - we have an advertising product that is sure to meet your needs.

Plan smarter with access to rich audience data 

Our thinking is rooted in audience data. Want to know how many Engineers read the last edition of our Naval magazine? Just ask.

Want to reach beyond Shephard’s 1.9 million customers? We can help you get the most out of your advertising with further targeted acquisition.

Maximise the effectiveness of your spend 

Utilise omni-channel opportunities to further boost the frequency of your messaging. Maximise impact and capture attention.

Advertise on Shephard News

Learn how our consultative client approach and comprehensive range of data-driven solutions reached an audience of nearly 2 million in 2020. Captivate your audience across the channels that drive the strongest results and stand out from the competition.

Want to achieve
2.5x higher results?

Utilise Shephard Studio and discover the impact of content marketing.

We’ve helped the biggest names in Defence make the biggest impact by breaking beyond the boundaries of ordinary advertising.