Help us make 2021 the year of great Defence advertising.
2021 marks a significant milestone for Shephard as we celebrate 40 years since our first publication and four decades of challenging the way things are done to drive the most impact for our advertising partners and users alike.
Our focus on creating news content that is trusted and engaging has helped us experience over 58% year-on-year growth of our user base, experience some of the highest click-through rates the industry has to offer and remain the leading choice for digital advertising across Defence.
Our approach to content innovation means that regardless of your marketing team’s 2021 goals, we have a solution to help you overachieve.
Solution-led selling that starts with your objectives. We will never sell you a solution that doesn’t solve your problem.
We’ll take time to discuss your marketing objectives and overall business goals
We’ll apply our rich audience insight and recommend products that maximise ROAS
We’ll deploy your assets when your target audience is most engaged
We’ll follow up with campaign reporting so you can see our value yourself
The best campaigns combine multiple of our products
Over 14,000 of our customers have opted-in to hear from advertising partners like you. Take advantage of our exceptional industry-beating performance via email.
Drive awareness across our domain-specific Air, Land, Naval and Military Training magazines and reach influencers on purchasing decisions.
Initial distribution at launch:
- 27,534 Air Warfare
- 25,550 Land Warfare
- 24,210 Naval Warfare
- 17,523 Military Training
Reach subject-specialists via our Handbooks
Shephard’s annual handbooks are a staple of the industry - providing leading intelligence and analysis on various key defence and aerospace markets. Land your message in front of the audience that matters and position your brand as a definitive market leader online and at events.
- Military Helicopter
- Special Operations Equipment
- Military Unmanned Systems
- Naval Warfare
- Night Vision and Optics
- Radar Systems
- Armoured Vehicles
- Infantry Equipment
- Electronic Warfare
- Military Training & Simulation
See our bespoke solutions that have helped the biggest names in defence