Reach over 1.9 million Defence Professionals | Shephard
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advertise across our content

Captivate your audience and stand out from the competition

Help us make 2021 the year of great Defence advertising.

1,900,000+

users trusted us for news in 2020

3,500,000+

page views in 2020

58% growth

in audience size for 2020 

40 years of helping our partners flourish

2021 marks a significant milestone for Shephard as we celebrate 40 years since our first publication and four decades of challenging the way things are done to drive the most impact for our advertising partners and users alike.

Our focus on creating news content that is trusted and engaging has helped us experience over 58% year-on-year growth of our user base, experience some of the highest click-through rates the industry has to offer and remain the leading choice for digital advertising across Defence.

Our approach to content innovation means that regardless of your marketing team’s 2021 goals, we have a solution to help you overachieve.

Download our 2021 Media Pack

See our full range of solutions and detailed audience breakdown in our latest Media Pack.

Let us help you beat your marketing objectives

Solution-led selling that starts with your objectives. We will never sell you a solution that doesn’t solve your problem.

1. Discuss

We’ll take time to discuss your marketing objectives and overall business goals

2. Apply

We’ll apply our rich audience insight and recommend products that maximise ROAS

3. Deploy

We’ll deploy your assets when your target audience is most engaged

4. Report

We’ll follow up with campaign reporting so you can see our value yourself 

Our product range

The best campaigns combine multiple of our products


Advertise across our News

Reach your audience across Air, Land, Naval or Military Training news domains and reach influencers across the world.

283,272 avg. monthly page views

Worldwide traffic

Government, Industry and Military audience

Clickthrough 80% higher than industry average

Spread the word with Social and Video

Spread the word from the grassroots and shift the discussion in your favour using our widespread social media and Youtube following.

2,800,000 avg. monthly impressions

9,920,860 total video watches

Influence your audience across all channels

Speak directly to our most engaged users

Over 14,000 of our customers have opted-in to hear from advertising partners like you. Take advantage of our exceptional industry-beating performance via email.

24% avg. open rate (far above the industry average)

18.5% avg. clickthrough (around 2x industry average)

Reach our audience in your own tone of voice

Utilise the impact of audio with our Weekly Defence Podcast

Reaffirm your position as a thought-leader and reach your audience with impact via sponsorship and audio advertising.

24,110 avg. promotional reach per episode

2,740 avg. listeners per episode

67% avg. consumption rate on Apple Podcasts

Advertise across digital and print magazines

Drive awareness across our domain-specific Air, Land, Naval and Military Training magazines and reach influencers on purchasing decisions.

Initial distribution at launch:
- 27,534 Air Warfare
- 25,550 Land Warfare
- 24,210 Naval Warfare
- 17,523 Military Training

Long life - magazine engagement continues for 8 months

Digital and print distribution

Readership is 2x that of distribution after 3 months on average.

Reach subject-specialists via our Handbooks

Shephard’s annual handbooks are a staple of the industry - providing leading intelligence and analysis on various key defence and aerospace markets. Land your message in front of the audience that matters and position your brand as a definitive market leader online and at events.

- Military Helicopter
- Special Operations Equipment
- Military Unmanned Systems
- Naval Warfare
- Night Vision and Optics

- Radar Systems
- Armoured Vehicles
- Infantry Equipment
- Electronic Warfare
- Military Training & Simulation

94,561 combined distribution

Reach key events

Need help choosing?

Let us help

or contact one of our experts at advertising@shephardmedia.com

Download our Media Pack

See our bespoke solutions that have helped the biggest names in defence


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