Reach over 3.1 million Defence Professionals

How we work

Tailoring our marketing solutions to meet your business needs, ensuring you get the very best from your investment

1. Discuss

We’ll take time to discuss your marketing objectives and overall business goals

2. Apply

We’ll apply our rich audience insight and recommend products that maximise ROAS

3. Deploy

We’ll deploy your assets when your target audience is most engaged

4. Report

We’ll follow up with campaign reporting so you can see our value yourself

Our product range

We can help you choose the products right for your business giving you a tailored mix to achieve your objectives

Exposure across Shephard News

Reach audiences across Air, Land, Naval, Uncrewed Vehicles, Special Ops, Digital Battlespace or Military Training news domains and put your brand in front of decision makers throughout the world.

Spread the word with Social and Video

Spread the word from grassroots and shift the discussion in your favour using our widespread social media and YouTube following.

Speak directly to our most engaged users

Over 14,000 members of our audience have opted-in to hear from advertising partners like you. Take advantage of our exceptional industry-beating performance via email.

Utilise the impact of audio with our Defence Podcast

Reaffirm your position as a thought-leader and reach your audince with impact via sponsorship and audio marketing.

Advertise across digital newsletters

Drive awareness across our domain specific Air, Land, Naval, Special Ops, Digital Battlespace, Uncrewed Vehicles and Military Training newsletters and reach infuencers and key decision makers.

Reach subject-specialists via our technology reports

Shephard's new Technology Reports provide readers with focussed industry expertise in the areas that matter to them. Land your message in front of the audience that matters and position your brand as a definitive market leader online and at events.

40 years of helping our partners flourish

Last year marked a significant milestone for Shephard as we celebrated 40 years since our first publication and four decades of challenging the way things are done to drive the most impact for our advertising partners and users alike.

Our focus on creating news content that is trusted and engaging has helped us experience over 61% year-on-year growth of our user base, experience some of the highest click-through rates the industry has to offer and remain the leading choice for digital advertising across Defence.

Our approach to content innovation means that regardless of your marketing team’s 2022 goals, we have a solution to help you overachieve.

display your brand across our NETWORK

Beat your marketing goals

3,100,000

5,800,000+

61% growth