Your products are amazing, your marketing should be too
Build a campaign grounded in defence audience insight
Deploy across the channels that will deliver results for you
Don't compromise on expertise - choose a provider with both
Every marketeer faces different daily challenges - wrestling with changing audience behaviour, building a business case for more spend across high-impact channels or trying to speed through approval on a creative that’s a little different.
Our approach means we can identify the best ways of working together so we can spend more time helping you:
We’ve utilIsed our network of international journalists and analysts to build strong relationships with independent voices throughout the sector in a way that most brands couldn’t.
We take as long as needed to understand your objectives (and make sure they’re the right ones), scope your project and align on best ways of working together.
We’ll work (as closely as you’d like) with you to build a campaign that works across whichever channels are most appropriate for reaching your target audience.
We do the work to craft compelling content, leveraging our independent resources to access the Defence community in a way that clients often can’t alone.
Your campaign is live. We’ll usually use our first-party audience to amplify your message.
The work doesn’t end there. We’ll make sure that you have the performance metrics you need to assess value and plan your next step.
customer retention
rate
higher engagement with our videos
longer time-on-page for Studio content
countries where we have pushed content