Our featured projects so far - Studio | Shephard
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Some of our recent work

Every client is unique and marketing goals rarely stay static for very long. Read how we’ve helped some of the biggest names in defence overcome their own hurdles, discover their Brand Story, and overachieve.

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How we helped Raytheon UK discover their British story and Define the Future

Raytheon UK partnered with Studio to discover their brand story that resonated the most within the key UK markets through their ‘Invested in Britain’ and ‘#SharedEndeavour’ initiatives.


Objectives

We needed to tell a human story that showcased Raytheon UK’s brand values authentically and spoke to the shared value of their investment in the UK.

What we did:

We helped win hearts and minds with innovative content and leveraged the growing popularity of podcast listening to produce a multi-episode that really defined the future of Defence content. Drawing on the expertise of Raytheon UK staff, their partner companies and utilising impartial sources such as the UK Space Agency to drive awareness of Raytheon UK’s critical role in the Defence Training Space and Complex Weapons sectors.

By utilising our own known audience data on UK Defence decision-makers and influencers we were able to build a precise promotional plan that surfaced content at strategic UK locations within specific postcode areas and household income parameters.

Results:

Over 80,000 views of a content across the multi-month campaign.

Following a strong focus on Raytheon training capabilities, the Royal Navy shore-based training contract was awarded to Raytheon UK and partners Capita, Elbit Systems UK and Fujitsu - worth an estimated £1 billion over 12 years.

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We helped Systel build amazing creatives

Systel, a close partner, required creative resource that knew the Defence sector inside-and-out that could help them maximise their impact at AUSA 2019.


Objectives

Execute Systel’s creative vision and produce video that could be used across their owned channels to drive booth footfall at AUSA.

What we did:

We deployed a team of creatives, well-versed in Systel’s brand guidelines, to attend AUSA, armed with the capabilities of recording, editing and deploying video at speed for fast approval.

All content was created by Studio but was only promoted and distributed across Systel's channels, serving as a prime example of content we have created for other platforms and for various purposes. 

Results:

Over 6 videos created onsite

Average development time of less than 9 hours

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We helped Wärtsilä navigate unchartered waters and build audience knowledge

Wärtsilä wanted to communicate directly with end-users of their Shaftline Repair Services but didn’t have the full audience knowledge to do so alone.


Objectives

Identify the core reasons-to-care behind their end-users, and serve content that presented them as thought-leaders to become a top-of-mind provider.

What we did:

Studio told the company’s stories by analysing end-user requirements across bespoke written content, delving into how Wärtsilä can help customers by interviewing members of their own engineering teams to tell a compelling story. We examined our own known audience and tested Wärtsilä’s own assumptions around who they thought their end-user was.

This approach allowed us to build an underlying picture of the extensive work that goes into their services in a way that directly resonated with their target audience, and a specific audience profile for targeting with the content.

Results:

Rach of over 98,000 across News, social and email channels

4x higher social CTR than average

More than 400 whitepaper downloads (leads)

In-flight test-and-learn phases to help Wärtsilä adapt whitepapers with higher relevance

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How we helped Raytheon Technologies amplify content at Farnborough Air Show

Raytheon Technologies partnered with Studio to showcase their extensive capabilities at Farnborough Air Show 2018 and Paris Air Show 2019.


Objectives

Bolster product awareness among influential Industry, Military and Government decision-makers in a way that put Raytheon Technologies top-of-mind for those attending the shows.

What we did:

To level up their reach, Studio built a multi-threaded campaign that weaved multiple video stages together to tell a coherent story that maximised exposure, memorability and impact. These videos, directed by Studio, put Raytheon Technologies’ senior leadership front and centre, reaffirmed their position as a leader in the space and drove a truly product-centric story.

Assets were served to senior decision-makers and influencers across Shephard’s own known audience and via sophisticated geographic and behavioural targeting through social, display and direct mail.

Results:

Reach of over 90,000 attendees and exhibitors

Precise location targeting across channels

3x frequency across multiple channels to ensure maximum recall

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We pushed the limits with Viasat’s Five Eyes campaign

Studio has partnered with global communications company Viasat for several years. Our solutions have been a core element of their multi-year Five Eyes-focused campaign, which targets strategic military and government audiences across the Five Eyes community.


Objectives

Utilise innovative content forms to stand out and influence a specific audience parameters.

What we did:

Initially, Studio adopted a capability-focused podcast series that delved into Viasat capabilities themselves – allowing us to approach military staff in each target country and assess their requirements against the available solutions.

This series' popularity quickly led to a renewal, with the second series focusing on each country and how Viasat's leading solutions are helping individual nations in the broader context of the Five Eyes alliance. 

The second campaign also leveraged written Capability Profiles that, along with every edition of the podcast, is now live on a bespoke website 'www.fiveeyesconnect.com' created just for the project. This brought all of the content together, providing an easy-to-access hub filled with innovative and memorable resources that can be added to in the future. 

Results:

Combined reach of over 75,000

Bespoke website created at  fiveeyesconnect.com.

Over 10 content pieces created

Precise FIVE EYES ringfenced content promotion

Bespoke podcast creation with more than 4,000 listens

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We helped bring DSEI plan and execute at speed

Studio added to Shephard’s long-standing relationship with Clarion by working together to create DSEI TV at DSEI 2017 and DSEI 2019 to film and produce almost-live content.


Objectives

Observe, plan and execute video that told the story of DSEI to those attending and around the world.

What we did:

Studio provided a dedicated team including a filming crew and presenter to make the project a success, supplying Clarion with video content that can also be leveraged to create future videos as a promotion tool for future events. 

Results:

Over 36 hours of live video captured

Full integration with Clarion's approval process (averaging less than 6 hours)

Combined reach of over 72,000

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How we helped Honeywell rediscover digital

In mid-2020, Honeywell wanted to show their customers and prospects that they are still here to help and on-hand to service requirements despite the Coronavirus pandemic impact on the industry. 


Objectives

Utilise digital to build a strong positive narrative for Honeywell during COVID that is measurable and proven. Capitalise on increasing online traffic throughout Defence websites.

What we did:

Studio leveraged impartial editorial content and Studio-developed Honeywell-focused written content to create a significant 'Impact of Covid-19' Special Report that served as a content hub for audiences looking to access information on the effect of the virus on the defence, security and aerospace markets. 

Studio leveraged Shephard's journalistic authority to produce meaningful, audience-centric content in a way that couldn't be done offline. We worked with Honeywell to make sure that their adverts were eyecatching to maximise brand association.

Results:

Over 21,000 impressions across advertising

3x average time-on-page

Full, joined up reporting that tracked users between content pieces and measured engagement.

We handle the tough parts of content creation

ALIGN

We take as long as needed to understand your objectives (and make sure they’re the right ones), scope your project and align on best ways of working together.

DESIGN

We’ll work (as closely as you’d like) with you to build a campaign that works across whichever channels are most appropriate for reaching your target audience. 

PRODUCE

We do the work to craft compelling content, leveraging our independent resources to access the Defence community in a way that clients often can’t alone.

DELIVER

Your campaign is live. We’ll usually use our first-party audience to amplify your message.

REPORT

The work doesn’t end there. We’ll make sure that you have the performance metrics you need to assess value and plan your next step.

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